Matter (https://www.cell.com/matter) is a new(ish) materials science journal from Cell Press (our first issue was July ‘19). Matter is the third offering in the physical sciences from Cell Press, after the successful launches of Chem (2016) and Joule (2017), and an expanding physical sciences portfolio. Our goal is to provide a high impact publication in the field on par with Nature Materials. In this talk, the editor-in-chief, Steve Cranford, will outline the aims and scope of Matter, our internal scientific editorial team, describe our assessment process and outline our framing of materials science. We present our novel MAP scale for materials research progress assessment, and provide tips in writing high impact papers and common pitfalls. Come learn about physical sciences at Cell Press and Matter!